Jennifer Raichman designs and creates heirloom quality ketubot and wedding ceremony keepsakes for couples of Jewish heritage and all faiths that consciously combine century-old Jewish traditions and Hebrew expressions of joy and affection with the fresh trendsetting aesthetic of modern weddings today.
Jennifer was an Art Director and Senior Designer for a global marketing and advertising agency in San Francisco for ten years before starting Jennifer Raichman LLC. As a new mother who wanted to work from home, she established an Etsy shop selling handcrafted wedding invitations with Hebrew options.
Jennifer’s ketubah collection is inspired by weddings today that mingle mature color inspirations, rustic simplicity, elegant refinement, and enlightened style. There is no shortage of influential wedding-style blogs coupled with the world of Pinterest to give today’s couples concepts of how they want their wedding day to feel and what they want it to look like. Eschewing the traditional fussy ketubah with bold primary colors, a Jennifer Raichman Ketubah incorporates sophisticated color palettes, genres of style, and elaborate destination venues for weddings today.
A Jennifer Raichman ketubah also seeks to subtly incorporate iconic Jewish motifs into the design for those seeking to celebrate tradition without overwhelming the piece. For instance, she uses pomegranate fruit, olive branches, and grapevines in her ketubah designs. Other traditional Jewish motifs include well-known Hebrew phrases of “Mazel Tov” and “I am my beloved’s and my beloved is mine.” Jennifer incorporates these classic quotes into her ketubah designs and trendsetting products. Essential to these phrases’ modernity is finding that perfect text layout that brings meaning into the present day and appeals to the modern wedding couple.
Jennifer’s non-ketubah products are a natural extension of celebrating the modern Jewish couple. Her fresh design aesthetic led to a cultivated group of products to honor the traditions of Jewish weddings, including challah covers and mazel tov pouches for breaking the glass. Jennifer took this collection further to include ring bearer pillows, kiddush cups, and more. Jennifer researches for the best materials and focuses on craftsmanship and minimalism.
During COVID-19, the wedding business was on hold. With no weddings, Jennifer found a new niche in equestrian-themed designs. As with all her designs and products, her equestrian-themed designs are timeless, heirloom-quality pieces intended to be cherished and passed on to future generations.